SQDC sees surge in cannabis sales as prices drop

By Pierre Saint-Arnaud, The Canadian Press

The Société québécoise du cannabis (SQDC) sold more cannabis in the first quarter of 2025-2026 than in the same period last year, increasing its revenue from this source by nearly 16 per cent. At the same time, the average price of cannabis decreased by 4 per cent.

The state-owned corporation presented its results on Thursday for the first quarter of the current fiscal year, which ended on June 21, and posted a net and overall profit of $27.7 million. This represents an increase of $3.8 million compared to the $23.9 million earned in the same quarter of the previous fiscal year. 

The government’s revenues do not stop there, since in addition to this net profit, the SQDC collected some $68.0 million in sales and excise taxes, of which $48.8 million was paid to the Quebec government and $19.2 million to the federal government.

This result is attributable to total sales of $181.0 million, an increase of $18.1 million or 11 per cent compared to sales of $162.9 million in the first quarter of fiscal year 2024-2025.

In volume, these sales represent just over 37 metric tons of cannabis, compared to 32 tons in the same period last year, a 15.6 per cent increase similar to that of its profit. 

The SQDC attributes this progress to the growing demand for concentrated products as well as the addition of eight new branches.

As for the average selling price, that of a gram of cannabis was $5.61, all taxes included and all cannabis products combined, compared to $5.84 in the first quarter of 2024-2025.

SQDC customers prefer – by far – to go out to shop rather than order online. In-store sales totaled $173.4 million, while online sales reached $7.6 million, a slight decrease.

The SQDC reminds that all profits and taxes from the sale of cannabis and its derivatives are entirely paid to the Quebec Ministry of Finance, which allocates them to prevention and research in the field of cannabis and to the fight against the harms related to the use of psychoactive substances. This means that $76.5 million is paid into the Addictions Fund.

SQDC management also specifies that it is preparing to “responsibly market” vaping products at the end of fall 2025.

–This report by La Presse Canadienne was translated by CityNews

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