Montreal’s furry friends enjoy last weekend of Winterpaw event

"We want to change lives, one PAW at a time," says Nicola Masella, co-founder of Pawsome Pet Concierge. The Montreal pet care service hosted Winterpaw, an event over two weekends for furry friends that included yoga and treats. Pamela Pagano reports.

Some Montrealers took the downward dog yoga pose literally on Saturday afternoon for the last weekend of Winterpaw.

The free event mixed some doggy yoga along with poop-bag tossing games to make life simply pawsome.

“The love of being around 30 to 40 dogs,” said Nicola Masella, co-founder of Pawsome Pet Concierge. “Is there anything better on a spring day?”

Winterpaw attendees in Saint-Henri on March 9, 2024. (Credit: Pamela Pagano/CityNews)

“The dogs are running around behind us,” said Masella. “We have our Chien Show, so we have a stage where we’re going to have little shows throughout the day.”

“We have dog yoga,” he added. “That’s the highlight of the day.”

Dog yoga at Montreal’s Winterpaw event in Saint-Henri on March 9, 2024. (Credit: Pamela Pagano/CityNews)

The initiative, by Pawsome Pet Concierge.

It’s a part of Montréal Boréal — where families got to enjoy winter activities and entertainment at Square Sir-George-Etienne-Cartier in Saint-Henri over the last 4 weekends.

Winterpaw took part over two of those weekends where a section was transformed into a dog park.

Winterpaw attendee, Clémence Carton, and her 3-month-old puppy in Saint-Henri on March 9, 2024. (Credit: Pamela Pagano/CityNews)

“Seeing all the dogs here,” said event-goer, Clémence Carton. “Having a kind of temporary dog park just there, so next to home is such a great thing.”

“It gives you a chance to socialize with another dog owners,” added Fabrizzio Fbela. “It’s nice.”

Also hosts of Corgi Fest and the Paw-loween event in the city — Pawsome Concierge’s true nature is pet care services. From dog walking to pet sitting –- their caregivers, vetted and trained in pet first aid.

“You know that when you send your dog or your cat with us,” explained Masella. “They’re in the best hands possible.”

Organizers of Winterpaw and Pawsome Pet Concierge founders, Teresa D’Agostino and Nicola Masella alongside their sweet Coco on March 9, 2024. (Credit: Pamela Pagano/CityNews)

“Coco, our chocolate lab, saved Terry and I in so many ways,” said Masella. “We both suffer from anxiety and depression.”

“When we were at our darkest,” he added. “Coco lifted us up and she helped us to create this company.”

“We literally want to give back to every paw-rent around.”

Nicola Masella dressed as a hot dog while making hot dogs at Montreal’s Winterpaw event on March 9, 2024. (Credit: Pamela Pagano/CityNews)

Furry friends were also pampered with an essential oil massages, got a dog behavior analysis, and owners got some treats too — hot dogs!

“We want to change lives,” said Masella about the services they offer. “One paw at a time.”

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