STM relaunches campaign urging riders to show civic responsibility
Posted May 4, 2026 5:49 pm.
The Société de transport de Montréal (STM) is relaunching its awareness campaign encouraging riders to adopt respectful behaviour on public transit, as part of an effort to improve the overall travel experience.
The new phase of the campaign builds on an initial rollout that began in fall 2024 and continues to promote a positive message, reminding customers that responsible actions can influence others.
The STM says the campaign highlights the idea that good behaviour can create a ripple effect, encouraging smoother trips for everyone.
Five behaviours highlighted
As part of the initiative, the transit agency is promoting five specific behaviours aimed at improving service reliability and courtesy among riders:
- Take only one seat
- Place your backpack at your feet
- Let people exit before entering
- Move toward the back of the bus
- Wear headphones when using electronic devices
The STM says these actions were selected for both their practical impact on operations and their role in fostering awareness of others.
Campaign runs through mid-June
The campaign will be visible across the transit network through advertising in buses and metro cars, as well as through audio messages in stations and digital content shared on STM social media platforms. It is expected to run until mid-June.
