Montreal’s PixMob Ignites Super Bowl Half-Time Show
Posted February 12, 2024 12:13 pm.
PixMob returned to the Super Bowl for a fifth consecutive year.
The entertainment LED light experts delivered a crowd-captivating experience during the 2024 Half-Time show.
Founded in 2006, PixMob is a leader in wireless lighting, due to its sustainable LED devices that generate vibrant effects that can synchronize a crowd-based show with the sound and visuals of the performance or event.
CCO and Partner of PixMob Jean Olivier Dalphond said they’re proud of their fifth-year partnership with the Super Bowl.
“PixMob is honoured to mark our 5th consecutive year partnering with the Super Bowl,” said Dalphond. “It’s a testament to our commitment to pushing the boundaries of immersive lighting technology and continuously innovating the fan experience.”
This year, PixMob was able to turn 60,000 fans and on-field performers into an immersive light show that was synchronized to Usher’s performance.
Spectators in Vegas were equipped with PixMob’s LED badges, the industry’s brightest LED wearables, which transformed the audience into a canvas of light and immersive effects.
The performers on stage were also lit up by PixMob’s ultrabright X4 Wristbands that synchronized the visual effects to match the performance.
In 2014, the Montreal start-up showed the world their technology and how they could impact the Super Bowl fan experience after immersing 80,000 fans and 500 on-field performers with their wearable LED technology during Bruno Mars Half-Time Show performance.
Since 2020, PixMob has supercharged every Super Bowl halftime show by working with Shakira, JLO, Bad Bunny, J Balvin, the Weeknd, Snoop Dogg, Dr Dre, Eminem, Mary J. Blige, and Kendrick Lamar.
Last year, they activated Rihanna’s performance by lighting up the floating platforms that carried the artist in the air.
PixMob has worked in over 40 countries and covered more than 2,000 events.
The 2024 show marks the 10th anniversary of the company’s debut appearance at the event.